Most companies manage ratings in a decentralised way, disconnected from their reputation and communication strategy. Communications handles one questionnaire, Sustainability another, HR a third, and Investor Relations hears about the results afterwards.
As a consequence, important rankings stay unmanaged, positive results go unused in communication, and outcomes are never linked to the key messages the company has defined for its reputation.
Given the fact that every rating provider measures differently, only a coordinated approach keeps your profile consistent, wherever you are being judged.
