We’re Brussels-bound! We are excited to participate in this year’s prestigious EACD Summit, taking place June 12–13 at the Cardo Hotel.
Featured Panel Discussion
Our CEO, Steffen Rufenach, will join a distinguished panel of corporate communications leaders to explore one of today’s most pressing challenges:
"The Future of Reputation Management: Balancing AI and Authenticity"
This session will delve into the delicate balance between leveraging AI for efficiency and maintaining authentic stakeholder engagement. A panel of reputation experts will discuss the ethical challenges of AI adoption in corporate communications and provide strategies for companies to remain genuine in their messaging while harnessing the power of new technologies.
Why This Matters
“AI is fundamentally rewriting the playbook for reputation management,” explains Steffen. “We live in a world of data and information overflow. Rankings provide simple answers to complex questions: Who’s a good employer? Which companies are truly innovative? AI has dramatically lowered the cost of creating these rankings, and their results become proof points when stakeholders use AI to make decisions. Companies must stay informed about their performance in rankings and ratings—and actively manage them.”
About the Summit
The EACD Summit represents Europe’s premier gathering of corporate communication executives, offering two intensive days of:
- Strategic thought leadership
- Industry-defining debates
- High-value networking opportunities
Let’s Connect
Planning to attend? We’d love to connect and explore how together we can build trust, enhance visibility, and strengthen reputation in our rapidly evolving digital landscape.
