In the pilot episode of Measurement Mashup, hosts Mark-Steffen Buchele and Steffen Rufenach introduce the value of communication measurement for today’s increasingly complex communication landscape. They explain how the role of communication managers has evolved—from creating content and managing press relations to advising leadership and aligning communication strategies with business goals.

The episode also sets the stage for what’s to come: unpacking how data-driven evaluation can help manage internal change, prove strategic value, and sharpen communication effectiveness.

Buchele and Rufenach discuss the risks of drowning in isolated channel data and stress the importance of moving beyond vanity metrics to a holistic view of communication effectiveness. With concrete examples, they show how measurement isn’t about policing—it’s about learning, steering, and supporting agile corporate decision-making.

They also touch on cultural change, measurement readiness, and how to ask the right questions about goals. The podcast promotes a low-barrier, personal approach to demystify “communications controlling” and encourages listeners to reflect, participate, and join the conversation.