By being invited to participate in an award, employees are encouraged to think about how the company values ​​should be interpreted in their area of ​​activity and to identify role models for themselves. This enables them to deal more consciously with the values, especially if they themselves or a close colleague have been nominated for a certain behavior. In order to involve as many employees as possible, it is important to include elements in the award with which employees can show mutual appreciation - it doesn't just have to be about winning an award. Employees should already be involved in that they have received a thank you in the form of a nomination from a colleague. Nevertheless, the competitive element also plays an important role, because it creates incentives and also helps to make the nominations that have been supported by many employees visible, for example with a like, share or comment. In the best case scenario, it creates a viral effect.

Read the complete article from the magazine "Kommunikationsmanager" (german edition): Wie Mitarbeiterwettbewerbe den Wandel beschleunigen können